Guiness case study

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Guiness case study

But besides this tasty stout, one of the most fundamental and commonly used tools of science also has its origins at the Guinness brewery. Towards the end of the 19th century, Guinness was scaling up its operations, and was interested in applying a scientific approach to all aspects of Guinness production: Before adopting a scientific approach, brewers at Guinness relied on subjective methods, such as the appearance and scent of hopsto assess produce quality.

Science in the brew Once scientific brewers were recruited, a more objective approach was taken. The first scientific brewer, Thomas Bennett Casewas hired in and he believed that the amount of soft resins in hops was related to the quality of Guinness.

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He was therefore keen to estimate the amount of soft resin in particular crops of hops. The challenge facing Case was that he, like any scientist, could not measure everything at once.

It was not possible for him to assess the amount of soft resin in every single one of the countless hop flowers added by the thousands to enormous vats of soon-to-be Guinness in his charge. Instead, he took a sample of hops 11 measurements of 50 grams each and calculated the average soft resin content.

His hope was that the average soft resin content of his small sample could be used to estimate the soft resin content of the entire crop what statisticians would call "the population" of hops. For comparison, a colleague took a further 14 measurements of 50 grams each from the same lot of hops.

Case found a small difference in the average amount of soft resins between these samples. Were these differences in hop content due to real differences across the whole hop crop, or were they due to random error introduced by using small sample sizes?

Size matters At the time, statistics relied on what is called " large-sample theory ", which unsurprisingly requires large samples or more to work.

Applying it to problems involving small samples like those faced by Case at Guinness was difficult. This was the problem that William Sealy Gosseta recent graduate of chemistry and mathematics at Oxford University, was keen to address.

Guiness case study

Gosset began work as an apprentice brewer at the Guinness factory in Dublin in InGosset, now a self-taught statistician, went to study with Karl Pearsona leading figure in statistics, at University College London.

Gosset was keen to adapt Pearson's large-sample methods to deal with the small samples they used at Guinness.

There, he developed his ideas and readied them for publication. However, until the late s, Guinness would not allow employees to publish under their own names for fear that other brewers would learn of their scientific approaches to beer.

As a result, Gosset published his most important paper, The Probable Error of a Meanunder the pseudonym "Student" in the journal Biometrika in This was the origin of Student's t-testa fundamental statistical method that is widely used to this day.

Student's t-test The problem that Case faced was that using small samples of hops introduces a new source of uncertainty into the analysis, leaving him less able to distinguish between real, true differences between two batches of hops and differences due to this uncertainty.


Gosset's genius was to devise a way of accounting for this: This mathematically defines the relationship between the size of sample and the amount of uncertainty this imposes. Basically, when carrying out experiments, the t-distribution and the famous t-test that depends upon it allows beer brewers and scientists alike to account for the size of the sample they have used in their work, and then define just how confident they are in their findings.

Sticking with the brewers' case, you would have information from the two samples, such as the average soft resin content of the hops and the spread of each measurement around the average of each sample. Without going into too much detail, the t-test helps to determine whether there is evidence of a difference between the two averages based on the sample size that is, the number of measurements taken from a particular hop crop.

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In the brewers' case they were looking for zero difference between their two samples. A lasting legacy Since that time, the t-test has been used to tackle a huge range of scientific problems, from the assessment of brain function in stroke patientsto the measurement of carbon and nitrogen content in coastal ocean-dwelling bacteriato how the behaviour of coal miners may or may not lead to accidents the consumption of Guinness by these miners was, perhaps unsurprisingly, not a focus of the study.

In fact, Student's t-test has been employed in essentially every field of scientific endeavour: It is a staple of undergraduate statistics taught across these disciplines, but few may be aware of Gosset's role in creating the t-test and his beery reasons for doing so.

Gosset remained at Guinness throughout his life as Head Experimental Brewer, then Head of the Statistics Department he formed at Guinness, before his promotion to Head Brewer for the new Guinness brewery in London in GUINESS CASE STUDY Carmen Todoli Problem Statement How can Guiness maintain its market share and continue to grow in a competitive market?

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Stregths. Learn about the brands & businesses that Guinness World Records has worked with on record-breaking marketing campaigns & product launches. Another case study, this one published in the journal "Allergy" in , reported on a year-old woman who experienced itchy skin and hives, swelling of the lips and face and wheezing and extreme difficulty breathing after drinking beer and eating a corn-based snack.

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