Wal-Mart's green label and you By James A. Cooke From the Quarter 4 issue Comment Wal-Mart's plans to develop a "green" label for products sold in its stores could become a headache for many supply chain managers —and not just for those in the retail industry. Wal-Mart's plans to develop a "green" label for products sold in its stores could become a headache for many supply chain managers —and not just for those in the retail industry. The final implications of the initiative have the potential to reach beyond the superstore and its partners.
About 1, suppliers participated in Walmart supplier sustainability surveys last year, and about 12 percent of those companies have received the new sustainability leaders designation, Walmart Director of Product Sustainability Robert Kaplan told GreenBiz.
The badge that will denote products sold by Walmart suppliers designated as "sustainability leaders. Suppliers are often reluctant to fill out yet another survey on their greenhouse gas emissions, water usage or other relevant metrics, and just figuring out which questions to ask in the first place can be challenging.
Even if standards are in place, verifying that corporate ideals are translating to reality is another matter entirely. Just days after announcing that it would raise wages for U. From renewable energy to water conservation to food waste to supply-chain efficiency, Walmart is the corporate embodiment of the idea that one company can have a hugely disproportionate impact on sustainability outcomes.
For instance, by just retrofitting urinals and sinks at U. With supply chains, however, while the global potential seems even greater, the specifics remain significantly murkier.
In addition to the fact that the metrics on which suppliers are being evaluated will not be made public, Walmart notes that all information it has collected about the performance of specific employers is similarly "confidential. In categories where there are many leading manufacturers, products made by any manufacturer that scores over 80 percent will also qualify for a badge.
The new sustainability leaders shop follows the mold of other online and in some cases, brick and mortar labels created by Walmart.
The retailer previously developed programs to highlight products manufactured in the United States, and those sold by women-led businesses, for consumers seeking to vote with their wallet on the companies and issues that they support.Beyond the intricacies of supply-chain oversight, the move also represents a milestone in both the marketing of green products and Walmart's own positioning in .
He has over 30 years of expertise working in the consumer goods industry and designing supply chain software solutions that has help companies globally such .
iridis-photo-restoration.com3 In , after Hurricane Katrina, Walmart set audacious and aspirational sustainability goals: to be powered by renewable energy, to reach zero-waste in its operations and to sell greener products that improve lives.
According to the Supply Chain Management Review, Wal-Mart CEO Lee Scott committed the company to three ambitious goals: to be supplied percent by renewable energy; to create zero waste; and to sell products that sustain Wal .
Wal-Mart's plans to develop a "green" label for products sold in its stores could become a headache for many supply chain managers —and not just for those in the retail industry.
Wal-Mart's plans to develop a "green" label for products sold in its stores could become a headache for many supply.
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|Global Responsibility: Sustainability||Every once in a while, a company comes along that separates from the herd and differentiates itself through leadership, vision, innovation, and a capacity to change the marketplace. Walmart is one of those companies.|
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